When you walk into a casino there’s no doubt that it’s an exciting place. Whether it’s the music blaring or the coins clinking it’s hard to not get pulled into the action. While some people go to casinos to gamble and win big, others simply want to have a good time with friends. Whatever the reason, casinos have a way of bringing people in and keeping them there with their free drinks, awesome comps and dazzling lights. This isn’t by accident though. Casinos have been designed specifically to take advantage of human psychology and ensure that they keep getting customers coming back.

In this article we’re going to show you how casinos do this by looking at some of their most popular features and explaining why they work so well. You’ll also learn how to incorporate some of these into your casino marketing strategy so you can attract more visitors.

Casino

While many movies barely scratch the surface of what Vegas is all about, Martin Scorsese’s Casino gets down to the nitty-gritty and paints a picture of a town with organized crime roots that’s tainted by opulence and neon. While Robert De Niro and Joe Pesci are excellent, it’s Sharon Stone who steals the show as a blonde hustler that you simply can’t help but root for. While the movie may be long, it never drags thanks to a brilliant cast and a captivating story. It’s a step up from Goodfellas and will leave you with more of an impact than you might think at first glance.