After the success of Goodfellas, Martin Scorsese and star Robert De Niro collaborated on Casino, a sprawling epic about the mob’s grip on Sin City. It lays bare the intricate web of corruption, with tendrils reaching into politics, Teamsters unions, and the Midwest mafia based out of Kansas City. It is a masterful history lesson in the form of a gangster movie.

Casino marketing strategies must take into account much more than just gaming offerings. Many casinos also offer luxury hotels, spas, restaurants, and other amenities that can make the casino a desirable destination for guests. Getting the word out about these other attractions is critical for casino marketing and should include messaging and targeting designed to attract event planners and group business.

While gambling is a game of chance and skill, casinos must also create an atmosphere where patrons are treated fairly. This means offering customers high-quality customer service and ensuring that security personnel can see red flags that indicate that a gambler may be being taken advantage of or is attempting to cheat the house. Casinos must also be transparent about their financial situation and disclose that they are not a charity organization.

Consumers trust each other more than they trust brands, which is why casinos should showcase positive reviews and testimonials from satisfied guests. They can also implement marketing tactics that encourage people to share their experiences at the casino on social media and with friends.