Casinos are a fun, exciting, and stimulating environment. They are places where champagne glasses clink, locals and tourists mingle, and people test their luck with games of chance like poker and roulette. The music is loud, and the lighting is bright so gamblers can see the numbers on their chips clearly. There is no clock inside, and the management wants people to lose track of time so they will keep coming back and spending money.

Unlike many other Las Vegas movies that glorify the city’s wild party scene, Casino reveals the seedier side of Sin City. It lays bare an intricate web of corruption that centered in Las Vegas, with tendrils reaching into politicians, Teamsters unions, the Chicago mob, and the Midwest mafia based out of Kansas City. This sleazy underbelly is not only captured in the movie’s violence and treachery but also in its opulence, neon signs, and flashy gambling atmosphere.

Casinos are also perfect venues for events and group business. In order to maximize this potential, your casino marketing needs to include specific messaging and targeting for event planners, weddings, corporate retreats, and family reunions. Using competitive and search ads from Cvent gives you major exposure when these planners are searching for solutions, so you can earn their business. These ads will help you reach your target audience at the moment of their highest intent to follow through. Using these tools helps you differentiate yourself from competitors and grow your share of the market.