A casino is simply a place where a variety of games of chance can be played. Add in a few flashy décor pieces, restaurants, free drinks and stage shows, and the word casino is synonymous with excitement and thrills.

The gambling industry has always relied on the concept of luck to attract and sustain patrons. But the fact is, whether you’re playing poker or spinning a roulette wheel, skill and strategy are as much a part of the game as a stroke of pure fate.

When you walk into a casino, the champagne glasses clink, people mingle and the music is upbeat, creating a sense of high-octane energy. Even if you don’t play a single card or spin of the wheel, you’ll be swept up in the crowd’s enthusiasm. This atmosphere, along with the adrenaline rush of winning or losing a hand, can make anyone feel like a million bucks.

However, it’s important for casinos to market more than just their gaming floor and luxuries. Many casinos are also perfect venues for a host of other events and group business, such as weddings, conferences, corporate retreats and family reunions. With this in mind, marketing efforts can include targeting events planners in similar areas and sister markets using competitive ads, as well as search advertising to capture attention when potential visitors are researching their options online. Ultimately, this can help generate more revenue for your casino.