Casinos are places where champagne glasses clink, tourists and locals mingle, and people try their hand at luck in hopes of winning big. Gambling can be an exciting and rewarding experience for all types of players. From table games like blackjack and poker that test a player’s skill to slot machines that offer a more relaxed approach, casino games provide a unique buzz of excitement for everyone who is there.

There’s a lot more to a casino than just the gaming floor, and that’s why it’s important for casinos to invest in marketing strategies that promote their hotel, restaurant, spa, and event spaces. Using search ads, competitive market ads, and other location-based marketing tactics can help you reach potential guests when they are searching for the services your casino has to offer.

When promoting your casino, don’t forget to include positive reviews and testimonials from past customers and guests. Displaying these on your website and social media channels is an easy way to build trust with prospective customers. Encourage your current guests to share their stories of playing on the casino floor and winning big by offering incentives or contests.

In Casino, De Niro’s character, Sam “Ace” Rothstein, declares, “When you love someone, you gotta trust ’em—there’s no other way.” This sentiment is not only true for romantic relationships, but also for business ones. Having a loyal following can help you weather any bad economic times and keep your casino thriving.